Monthly Archives: March 2013

Social Judgement theory

The theory I have chosen is the Social Judgment Theory. It operates on a scale of -3 to 3, 0 is indifferent and everyone has an anchor point. Social Judgment Theory also illustrates how people compare their personal positions on … Continue reading

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Dollar Shave Club and Social Judgement Theory

Social Judgement theory states that one rejects or accepts a message based on one’s cognitive map. Furthermore, a message is accepted if it falls within one’s latitude of acceptance, and its overall acceptability is based on one’s own feelings and … Continue reading

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Social Judgement Theory

The United States has been plagued by far too many mass shootings over the past year alone.  A movie theater in Colorado, a temple in Wisconsin and an elementary school in Connecticut have become targets for the most heinous crimes … Continue reading

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New Belgium Message and Congruity Theory

In class we discussed Osgood and Tannenbaum’s theory called The Congruity Theory. It was the theory that everyone had such a fun time with in class because of the mathematical aspect. I have chosen this theory to assess the persuasive … Continue reading

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Becoming a Woman: Comapring the Dissonace Theory

As we grow up there are decisions that we are forced to make.  Managing the consequences are for the worst or could be to someone’s advantage. During the cognitive process of deciding if the decision that we made is even … Continue reading

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Festinger’s Cognitive Dissonance Theory: an applied approach to the new Evil Dead movie

Evil Dead Trailer Festinger’s Cognitive Dissonance Theory hypothesizes that there is a motivational drive within everyone to reduce inconsistent thoughts and actions in our lives; to create a sense of stability and predictability for the outcomes of decisions. This theory … Continue reading

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Social Judgment and Internet Explorer

The theory I have chosen to discuss is Social Judgment Theory. This model operates on the fact that people already have a stand on a topic – their anchor point – and that when they view a message about that … Continue reading

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SPCA Rescue the Animals Commercial http://www.youtube.com/watch?v=FR8rtsoXOGg

For social judgment theory, there is always one truth that conforms to reality. However, there are many cases where several people might disagree about what the truth is. The Social judgment theory describes the internal processes of an individual’s judgment … Continue reading

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AT&T:Faster is better it’s not complicated

http://www.youtube.com/watch?v=H3R-rtWPyJY&WT.srch=1&wtPaidSearchTerm=at+%26+t+commercial   Social judgment theory is where a persons attitude toward a message of persuasion being analyzed both before hearing or seeing the message and after the message. In this theory, there is a number system what the person ranks … Continue reading

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Social Judgment Theory & Pepsi Next Commercial

The social judgment theory is easiest shown on a line graph, and shows a person’s current opinion about a topic, and their tolerance level on things that vary from their opinion. To determine the where the a person’s tolerance level … Continue reading

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