Monthly Archives: April 2013

One For One

One for one, one pair of shoes for one simple life changing opportunity. To make a change or a difference can impact more lives than you may know. When thinking of a child stepping on soil that can cause them … Continue reading

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Message evaluation 4- Kacy Schinnerer

     For this assignment I chose Mercedes Benz 2012 electronic ad. What they did was an outdoor campaign in Berlin, Germany. The objective of this event was to demonstrate how much space the new vans had. So JCDecaux placed … Continue reading

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This is a commercial for… fruit?

This is a commercial for… fruit?.

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This is a commercial for… fruit?

The contemporary cultural product advertisement that I chose is an Old Spice commercial. It is surprising how clever an advertisement for bar soap can be. Several concepts from both the Marketing Through Sensory Memory and Product Advertising readings are present. … Continue reading

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The More You Know

http://www.nbc.com/green/video/ken-jeong/1321442/ The More You Know– You’ve seen them before… You’ve seen them 4 times during one episode of The Office. It’s NBC’s campaign on small changes that make a can make a giant impact on our world. Typically these are … Continue reading

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Committed to the Gulf, Committed to America -BP Oil Spill Update

http://www.youtube.com/user/BPplc?v=qHjqQFAu-8c Just over two years ago, a tragic oil spill happened on U.S. territory. This disaster was and still is said to be the worst oil spill in history. It was in the Gulf of Mexico, near Louisiana and Mississippi … Continue reading

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Exxon/Mobil Mayflower Oil “Leak” Crisis Managment

I chose a message from the Crisis Management campaign done by Exxon/Mobil after the oil “leak” (the EPA classified it as a major spill) in Mayflower, Arkansas. An Exxon pipeline broke and oil came up all over a residential neighborhood. … Continue reading

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Truth.com

This “Truth” advertisement on youth tobacco use would fall under an Indoctrination Campaign.  Although the connotation of the word is negative it can also be understood as being educational and informational.  The “Truth.com” advertisements would fall under being educational and informational to the … Continue reading

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Encouragement — Pass it On!

For this assignment, I chose an advertisement for a campaign that isn’t as a classic campaign – Foundation for a Better Life. Foundation for a Better Life is not a “classic” campaign in the fact that they are not trying … Continue reading

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Whopper Virgins

The campaign that I have chosen to view for this project is the Whopper Virgins campaign from Burger King in 2008. The goal of this campaign was to increase the sales and to move Burger King up to the position … Continue reading

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